Originally published in the May 2005 issue of Home Accents Today The direct-to-consumer channel, including catalogs, Internet, TV shopping and home parties, is projected to be the fastest growing distribution channel for home accents this year, according to Home Accents Today’s 2004 Universe Study. More and more consumers are turned on by the channel’s convenience, ease of shopping and seemingly endless product assortment. Direct-to-consumer home accent sales grew 8.1% in 2004 to $7.2 billion and are projected to grow another 6.1% this year, reaching $7.7 billion in retail sales. Direct-to-consumer companies reach consumers via multiple methods, coupling an Internet site with catalogs or home parties or TV. Players include literally hundreds and hundreds of catalog companies, as well as home party giants like The Longaberger Company, PartyLite and Home Interiors & Gifts, and TV shopping leaders QVC and HSN. This reports takes a closer look at home accent sales through the Direct-to-Consumer Channel, breaking down sales by product categories and looking at the demographics of purchasers as well as price points and quantities purchased. Two pages. Available in electronic format only. PDF. Please read the directions on the order confirmation page for instructions on downloading the report file. |
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